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charmike4

Michael Kromwyk

Joined 3 years ago from Adelaide, South Australia

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My name is Michael Kromwyk and I am an experienced senior manager with a broad understanding of sales, distribution, strategy, product development and marketing who can think rationally and emotionally, and who can articulate the financial benefits of marketing activities.

 

· Dedicated & driven to improve and be successful

· Ability to think outside the box and take an organisational view, not a silo approach

· Approachable & prepared to listen to others working collaboratively

· Strategic thinker & ability to find new business opportunities

· Empathetic & discreet, also diplomatic & realistic

 

Currently the Senior Manager Retail Distribution at the Royal Automobile Association of SA (RAA) and has just completed a MBA at UniSA.

 

My Content: Hubs, Answers, and Forums

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  • 2

    Casual Clothing at Work: Does it Affect Productivity?

    2 years ago

    For as long as I have been working the debate has raged about whether staff should be allowed to wear casual clothing to work. In my experience there have been two sides to this camp – those that support the idea...

  • 9

    How Managers Become Leaders

    2 years ago

    Guildhall in London - Leadership from a bygone era I have written in hubpages in the past about the difference between managers and leaders, but recently I came across a HBR article on some research into how managers...

  • 0

    Harvard Business Review on Sales

    2 years ago

    In the latest edition of HBR the topic of sales is covered in great detail. It shows that sales has come of age when a prestigious journal starts to take sales seriously and is encouraging academic institutions to...

  • 0

    Under Armour – Harvard Business Review

    2 years ago

    I was reading an article in Harvard Business Review recently by Kevin Plank, the founder of the brand, Under Armour. Under Armour is a newish brand in Australia and we are starting to see it become commonplace with...

  • 2

    Bricks & Mortar Retailers: A Survival Guide

    24 months ago

    New fitout drawing on the concept of a place to be seen Traditional bricks and mortar retailers are feeling the pinch the world over. Some are blaming the internet for all of their woes – take Harvey Norman in...

  • 4

    Giving Without Expectations

    2 years ago

    Over the past year I have become very interested in the concept of giving without expectations. Giving without expectations is when a brand gives back to their customers or the community with no thought about...

  • 2

    Behavioural Interviews – the STAR Technique

    2 years ago

    Recently jpcmc and I were discussing behavioural interview techniques in the comments section of a hub on interview techniques. I started talking about the STAR concept that I have used for a number of years to take...

  • 3

    Requisite Organisation and Levels of Work: A Real Life Example

    22 months ago

    I have written a couple of hubs about requisite organisation and how this can assist managers within a leadership framework to increase staff accountability, authority and performance. In this hub I will demonstrate how...

  • 4

    Video Raspberry Ripple Cheesecake Recipe

    2 years ago

    My wife, Charlotte, has made us a delicious raspberry ripple cheesecake. Everyone in the family (and a lot of friends as well) have been enjoying this absolute delight. Charlotte gives us a step by step guide through...

  • 0

    Video Selling Games & Contests

    2 years ago

    Michael Kromwyk is a Friedman sales system supporter and in this paper presents the new Harry J Friedman book on The Retailers Complete Book of Selling Games and Contests that help to create performance for sales teams....

  • 0

    EPSON’s Asia Strategy

    2 years ago

    Ever wanted to know why EPSON advertises at Football (soccer) matches and what their Asian strategy is, then reading this article by Michael Kromwyk is a good starting point. Michael uncovers the strategy that is...

  • 2

    Deflation and High Inflation – Why They Are Equal Negatives

    2 years ago

    In these austere economic times we are being bombarded with information from the media about financial concepts which we may not necessarily fully understand. One of these areas that we keep hearing about is inflation...

  • 7

    Selling from the Top Down

    2 years ago

    Many of you who have followed my blogs will recall that I talk about the Friedman sales system quite often. This is the selling system that I use in my business and it has delivered the business and me a lot of success....

  • 6

    Incentive Games for Work – Auctions Work!

    2 years ago

    Earlier this week I was reading Bills Place fantastic hub ‘10+ Ways to Reward Employees on a Low Budget’ and I wrote a comment about a concept that I developed back in the 90’s called Bonu$ Buck$. I...

  • 10

    Barcelona (FCB) 2012 Title Predictions

    22 months ago

    Michael Kromwyk reviews the chances of Barcelona (FCB, Barca) of winning some competitions during 2012. La Liga, Copa de Rey & Champions League are all reviewed for this great Football (soccer) club.

  • 0

    Body Glove - A Budgeting Case Study

    24 months ago

    During my MBA I had the opportunity to review a case study on the watersports brand Body Glove. Body Glove was founded by Bob and Bill Meistrell taught themselves to swim in rural USA before moving to Manhattan Beach...

  • 2

    Sponsoring the African Cup of Nations

    2 years ago

    Many brands are launched during a major sporting event, especially if the brand wants to get new penetration into a growing market. This morning I was watching the African Cup of Nations (CAF) football championship and...

  • 2

    Retail Stores – Exploiting the Senses

    2 years ago

    I recently came across a concept of Retail stores using all of our sensory elements to engage with customers and to attract them back into the bricks and mortar shops. In an excellent article by Stephen Ogden-Barnes and...

  • 0

    Why You Didn’t Get That Promotion by John Beeson

    2 years ago

    Review of the 2009 Harvard Business Review article on Executive promotion and the elements that will help you to get up the next rung on the ladder.

  • 1

    Increasing Travel Agency Sales

    3 years ago

    Earlier this year I conducted an webinar on travel for a number of international motoring clubs. An article summarising the content was created and published in an internal magazine. What follows is the summary and...

  • 0

    What is Agility in Software Development?

    3 years ago

    Over the past couple of months I have been getting more involved in new software system projects that can help enable my organisation to have better information systems in order to meet customer needs and expectations....

  • 5

    Get Lost in Langkawi - For Families

    2 years ago

    This year I took my family on holiday to Langkawi in northern Malaysia. We are intrepid travellers who have taken our children, Sam (10 tomorrow), Zoe (8) and Suzette (4) across the world a number of times. This time we...

  • 0

    Strategy Execution Process

    2 years ago

    Haka 'Strategy' Cook Islands 2009 Once an organisation has decided upon a strategic direction the next stage is how to you implement the strategy? This how-to-guide walks through the main considerations that help to...

  • 1

    Learning and Development: Thoughts on Strategic Human Resource Development

    3 years ago

    A critical function of any Strategic Human Resources department is to address the development needs of employees. Organisations often need to train and develop staff due to changes in work practices, organisational...

  • 2

    ACER Competitive Strategy Review

    20 months ago

    In this hub Michael Kromwyk provides some insight into the ACER competitive strategy and how it is positioned against other brands in the PC and peripherals market. Included in the paper are some university level models...

  • 4

    Annual Salary Review

    15 months ago

    In this academic paper Michael Kromwyk provides a detailed view of the salary review process and the key aspects that Managers should consider when making salary related decisions. The key recommendation is to have a...

  • 0

    Coopers Brewery - Adelaide SA

    2 years ago

    Michael Kromwyk reviews the competitive strategy of Coopers Brewery located in Adelaide, Australia. Through the use of PESTLE, Porter 5 Forces and SWOT, Michael recommends a diversification plan including a move into...

  • 0

    Euroloans v Local Currency Loans

    3 years ago

    Many businesses consider the loan options before they purchase a loan, especially taking on large debt, in order to minimalise repayments. This is especially occurring in Australia at present. Some brokers are...

  • 2

    Chinese Consumer Behaviour

    3 years ago

    In 2010 I had the privileged to visit China as a part of the UniSA MBA program. During the series of lectures I attended a presentation by Professor Ting-Jui (Peter) Chou on Chinese Consumer Behaviour. I share these...

  • 4

    Review of Nestle's Emerging Nations Strategy

    2 years ago

    Michael Kromwyk has a passion for emerging nations and in this review of Nestle's strategy you get an insight into how Nestle plans to execute their strategy in Eastern Europe, Asia and South America. Michael also...

  • 4

    Costco - What Makes Them Competitive?

    2 years ago

    Costco’s key strategy is cost leadership: they want to have the best price on branded merchandise for their customers. This strategy works for Costco as they are attracting an affluent customer who is prepared to...

  • 1

    Developing a Strategic Leadership Plan

    3 years ago

    BICIS 2010 Beijing Classroom The first step is for any CEO is to set a strategic plan for the organisation (Kotter, 2001, p.87) that has a clear purpose (Montgomery, 2008, p.3). The strategy of any organisation should...

  • 1

    BMW v LEXUS: A tale of two sales systems

    3 years ago

    This week I was fortunate enough to go new car shopping. My existing Lexus IS250 is coming out of lease next month so I need to buy another car, a little bit better than my current car, as a bit of a treat. After doing...

  • 0

    Competitive Strategy – Why Diversify? PepsiCo Case Study

    2 years ago

    Michael Kromwyk provides a review of the Pepsico business strategy and the opportunies for this brand to diversify. In this paper the value chain, strategic fit and the types of diversification are reviewed.

  • 4

    Cross Cultural Training

    3 years ago

    This article investigates the benefits of training expatriate staff prior to their departure, especially ensuring that the trainers can teach the expatriate some of the language of the host country. The authors then go...

  • 0

    Negotiation with Indian Suppliers

    21 months ago

    Recently I had the opportunity to observe a negotiation simulation where an Indian company was negotiating with a US company. My review of the situation, my involvement and recommendations follow. Background &...

  • 0

    Review of “Talent Management for the Twenty-First Century” by Peter Cappelli

    2 years ago

    Peter Cappelli released an article in the Havard Business Review in 2008 that cover the war on talent and how managers need to proactively manage talent in the 21st century. Michael Kromwyk reveals that Cappelli...

  • 0

    Doing Business In China by Michael Kromwyk

    2 years ago

    Michael Kromwyk visited China in 2010 as a part of the UniSA MBA program. Business in China Intensive School (BICIS) covered the concept of how to do business in China covering 6 distinct factors - Industry, Market,...

  • 2

    Review of Harvard Business Review Article on Fiat

    2 years ago

    Michael Kromwyk provides a review of the Harvard Business Review and The Australian Financial Review article on Sergio Marchionne, the CEO of Fiat. The focus of the paper is on workplace culture and how this is being...

  • 2

    Team Work - Katzenbach and Smith

    3 years ago

    This week I started thinking about team work after watching my son play basketball for his district team. When I was watching my son I reflected on how much they had travelled to become a team in a really short...

  • 2

    Sales Techniques That Really Work

    3 years ago

    Harry J Friedman book, 'No thanks, I'm just looking' In my current position I manage 22 Retail Shops, an 80 seat Contact Centre, a direct B2C sales force and a web sales team. My teams sell insurance, security, travel,...

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